Toyota has given $15k to 5 agencies and created a social media pitch.
I love the fact that a client actually values what agencies do and stumps up the cash for a pitch. Wish a lot more clients could adopt the same mindset.
I also love the fact that this client is doing something a little different with this pitch.
But if this is a true social media campaign, why not throw this out to the wider community?
Isn’t the so called consumer contributing to valuable content these days?
Technorati did a recent study of bloggers Worldwide, it showed that 70% of people (mostly guys 18-44) talked about brands they loved or hated on their blog.
Also, research shows that young people are tweating more and more…
So instead of getting a bunch of agencies to out-stunt each other, why not let the consumer get hold of this first and tell Toyota what they think of the Yaris?
Yes, Saatchi asked the public to make an ad, but that’s so lame. Why ask them to be like us? “Oh Ad agencies are so cool, I would love to make an ad and be like them” Give me a break . They should be themselves.
So how can we get the Yaris onto blog sites, twitter and all the other social network sites?
We do something that matters.
The Yaris is a smart car. It’s a city car, its a small car with big ideas… apparently…
The Responsible Yaris: What about providing a fleet to driving centers and get young drivers to learn how to control a car properly in wet conditions, high stress situations etc…. If they pass, they keep the car?
The Yuletide Yaris: Christmas is coming up. Why not have courtesy Yaris’s available so you get across the city or from work to party free of charge. The catch is you drive there so you can experience all the features.
You get the idea.
The point is, to be social, we need to be social… and that’s being a caring sharing community!
Isn’t that what we want?
So Toyota, stop looking for who’s who and start looking for who counts…
1 Response to “Yaris. The social car.”